When Facebook bought Instagram in 2012, was the idea to set the stage for the next successful network? Back then, the multibillion-dollar acquisition was risky, and many criticized Facebook for spending so much on a 13-person company with an app that only allowed photos to be shared… Today, no one questions this bold choice, andContinue reading “Instagram vs. Facebook: Which is the best channel?”
Tag Archives: social media marketing
Social Media Marketing: Some Strategic Principles
Be part of a premise social media marketing is not improvised. It requires knowledge, analysis, continuity, sensitivity. In a business context, social networks are anything but a simple bulletin board for undifferentiated content, on which to paste notes, announcements, and propaganda. Indistinctly marking each channel with your presence, without paying attention to form and content,Continue reading “Social Media Marketing: Some Strategic Principles”
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