A full digital marketing strategy must include an SEO strategy on a website. Simply put, SEO is a strategy in which a website’s traffic stays up by consistently increasing the site’s search engine ranking and sales on an ongoing basis. Search Engine Optimization is the most effective tool in the sales arsenal. SEO is the only marketing strategy that DOES NOT involve any capital.
SEO, most important in your digital marketing strategy.
“Build it, and they will come” (build it, and they will come) would have said God to Noah when this one asked him where all these animals will come to inhabit his ark. With such confidence, many of you set out to create a website for your company and then eagerly await the arrival of your first customers.
After a few weeks, when nothing is happening, you educate yourself, read, and desperately explore other avenues to generate that long-awaited traffic. As a person, you create a Facebook profile, and also a Twitter page, as well as an Instagram account, as well as a Pinterest account. Finally, we tell you that what matters is having your Google My Business page. From a simple web page, which should act as a showcase for your company, you end up with 7 or 8 entities which, according to the digital gurus, must be supplied with content regularly … You are caught off-guard and running out of time. To keep the program going, you decide to employ temporary entertainment that will distract and give the audience something to chat about over lunch and within the venue.
You have more friends than when you are at your highest popularity during your youth, but you’re still not making any major sales online. You then decide to increase your expenses and invest in Google and Facebook advertising. Eventually, the wheel begins to turn, and sales keep pace with the dollars you spend. Since your margins are slim, when you consider all of your marketing expenses, you slow down your expenses to analyze if a “momentum” sets in and sales continue with less capital input. Unfortunately, the decrease in your advertising costs results in a collapse of your sales. Finally, would it be only Google and Facebook who get rich in this circus?
What to do to drive traffic to your site without spending a fortune?
It was so simple when it was just the yellow pages when spending a few dollars a year brought you a steady customer stream. How complicated everything seems now, and yet the solution is there, at your fingertips. I’m not talking about the Yellow Pages online here, but a thousand times more powerful tool, a tool that gives you an exceptional chance to market yourself and increase your sales for free; I’m talking about Google.
Google has replaced all the directories, all the archaic search tools that we used in the past. When we search for something, whether it’s Dolly Parton’s chest measurement ( a 105 double D ) or the nearest plumber’s phone number, we google that search.
Sales from your Google Advertising come simply because Google places you at the top of its keywords website in return for your money.
Yet I bet that when you search to find a plumber, you instinctively skip the ads presented by Google and focus on the first two or three results presented by the search engine, the ones referred to in the industry. , organic results. The following chart shows that Google generates 57.8 percent of Web traffic with organic results. The pay ads of Google are 2.7%. The former is free and the latter taxable. Imagine your profits if your customers first check the natural sources for the keywords.
SEO, a long-term investment.
Putting your money in a Facebook, Google, or Instagram ad can be a great strategy; it’s about measuring the expenses necessary to make a sale versus the net income reported (ROI). If your margins are high, this is an effective way to generate profits quickly and increase your trademark awareness.
However, this is an expense, not an investment. If the expense stops, the sales disappear. However, a strong SEO strategy that gradually raises your search website’s position will have a much longer-term impact than a fleeting ad. In reality, unless the algorithm or a downgrade of the site caused by a penalty is significantly modified because of failure to comply mit Google’s rules, sites up to the top of the rankings prefer to do so. Keep up. It is essential to know that a search engine facility’s function and organic traffic contribute to its assessment during the acquisition. A strong SEO will increase the valuation of your company, as well as increase your sales.
How much does a solid SEO cost?
Unless you do it even with the help of a detailed audit, an option you should explore if time allows, your SEO strategy will require a substantial capital injection. We must count an investment of $ 250 to $ 3000 per month for a professional SEO. The price varies according to the firm, the size of your site, its complexity, and the number of languages published. Why such a price? Because it is a specialty, and who says specialized employment, says scarcity in the market and high price.
Should you need to invest in SEO?
Maybe or maybe not, it depends on the nature of your business or your organization. Take a bakery as an example. Who asks Google to find where to buy their bread? Very few people, more like a village or a neighborhood, are unlikely to have more than two bakers, a website which would indicate in title H1: Boulangerie St-Cyr – Best bread in Shawinigan, should end up in the first results without having to spend a dime. The entire thing is a Google My Company site and a website. Why is the search page for this bakery so easy to rank? It’s basically because, in a city like Shawinigan, there is no competition for the bakery.
However, the situation will be different for other regions and other towns. You might be searching for a physiotherapist if you’re hurt when playing sports. Searching the web will send you hundreds of results when you live in Montreal. You would possibly want one of the first three places to be launched. By occupying the top of the page, you receive hundreds of requests that explain your investment in SEOs more than enough each month. The vast majority of hospitals and specialist offices in major cities are concerned with this.
The question to ask: is the internet users searching for my service/product? And if so, what would be the effect of discovering common keywords in your industry if you had the top position?
A strategic approach to SEO.
Do you have limited capital and want to choose between SEO and Google Ads and Facebook ads? Observe the situation of your current sales and available capital. Then establish a web advertising strategy on Google Ads or Facebook, depending on your product. Finally, capture the additional profits generated by the advertising campaign and invest them in SEO. Thus, you will obtain short-term results with your advertising and invest in long-term referencing that will bring you back for years.
How to choose your SEO agency?
As the business is complex and very few people master SEO, it is very easy to improvise as a specialist.
The majority of web design agencies offer SEO as an integral part of their services. However, SEO is much more than a keyword study. Each business has its specific needs, and what works for one firm may fail for another.
Here is a list to help you choose the right partner for your business:
- Avoid companies that make promises or guarantees.
- SEO is not an absolute science; you compete against other sites that you do not control. No one can guarantee without cheating that you will be first on Google.
- Ask for a clear explanation of what will be done to increase your positioning.
- Find out if the company uses a scientific method, can it prove what it says about how Google works?
- Avoid long-term contracts that tie you down, no matter what the outcome.
- Ask for real, verifiable examples from current customers.
- Check if the firm has a policy that says it will refuse to serve your competitors.
- Many agencies specialize in a sector and offer their services to all of their participants. How can they choose among their customers, which occupy the first places?
- Check the technical SEO health of the agency you are thinking of doing business with.
All results below 85% should raise questions on your part. If the shoemaker is poorly shod, we can already predict that the results will be lame.
A comprehensive digital marketing strategy must consider investing in SEO to increase and maintain traffic on a site of ongoing and increasing sales.
If you have any doubts about the volume of monthly searches in your area, please do not hesitate to ask us. Our SEO services in Pakistan help you to improve your ranking and enhance your traffic. We use cutting edge tools, techniques, strategies, and trends to help you move up in search engines. Our SEO campaigns include competitor research, keyword research, and content implementation. We’ll leave no stone unturned to bring the most valuable audience to your website.
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